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The world of media and marketing agencies is tough. To stand out is even tougher. But the website created by mediaBOOM, an interactive agency based in Connecticut, USA is simply so outstanding that whether or not you intend to become their client, you are immediately compelled to stay on and explore. Tall buildings and broad avenues that are reminiscent of the New York of the 1940s complete with a fitting theme song provide not only a background, they provide an atmosphere. Its an immersive experience that takes you throughout the mediaBOOM city and allows you to explore the companies vast portfolio piece by piece.
Every aspect of mediaBOOM is depicted complete with a fitting scenario. Services, for example, takes you to a construction site. While the Jazz continues on in the background, the sounds and sights of a summery day in the streets appears, there is hammering and voices of men working away. While you read about mediaBOOMs skills in development and marketing, you witness them first-hand. Their portfolio shows that they have successfully applied these skills for various companies: Four Season, Jim Beam, Hyatt – they all have sought and found mediaBOOM. If I was looking for a creative way to push my company, these guys would be high on my list. They might be quite expensive given what their able to do! But oh well, even if you cant afford them, the site is inspiring in itself. Somehow, I was immediately compelled to dig out one of the adventure role plays set in 1940s and immerge…
